18 Apr Are you thinking of organising a showroom? Reasons and the best places in Madrid to do it.
Local businesses, faced with such a wide range of online shops and items at the click of a button, need to be able to bring their products to end customers in a fresh and creative way. Showrooms or pop-up stores are an excellent way to achieve this. Through them, you can bring the magic and concept of your brand to your customers in a unique way.
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"Reasons to organise a showroom
First and foremost: why should you organise a showroom?
- It's a great opportunity to increase your direct sales.
- You can reach new buyers.
- If you're just starting out, it's a great way to get your business off the ground and making yourself known.
- It allows you to loyalty your customers, interact with them and find out what attracts them to your products.
- Direct contact with the public will give you a valuable insight into what they like and what they are looking for. feedback you will be able to know what they like and what they are looking for.
- It is a unique occasion to show your articles, just as you had them in mind when you designed them, so it is necessary to taking care of every last detail.
"The right space for your showroom
Where you hold your showroom is crucial to its success. Bear in mind that it will be the place that will house your products and should match, in style and image, what you want to project.. It would be a big mistake to make this decision based on price alone.
Here is a list of all the issues to consider before making this important decision:
- Does the space have enough square metres to make the exhibition comfortable?
- Is it adequate for the number of people you plan to welcome?
- Are the decoration and lighting appropriate for your brand and products?
- Do you have easy access routes?
- Does the public in the area match your customer profile?
- Do the prices include any support for the dissemination of the call?
- Does the space have catering or cocktail providers?
"7 locations to organise a showroom in Madrid
We have already seen that the place where your event is held is crucial. Therefore, we leave you with some suggestions of locations of different styles and sizes that, due to their location and the benefits they offer, we consider to be incredible places to organize a showroom.
1. The Shed Coworking
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The Shed Coworking offers two spaces (Sala Fénix and Sala Jasper) that will allow you to hold your showroom successfully. Its unbeatable location in the Salamanca neighbourhood The Shed Coworking is one of the areas with the greatest leisure and entertainment offer in the capital, which will make your event easily accessible to the public.
The spaces have the versatility you need and can be adapted to the needs of your products. Their team, who take the utmost care of customer servicewill provide you with all the support you need, from planning to closing, to make your event unforgettable.
- Address: Calle de Hermosilla, 48
- Telephone: 910 82 10 72
- Maximum capacity: Fénix Hall 50 people / Jasper Hall 60 people
2. One Nine
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This is one of the most popular spaces in the chameleonic of the capital. The LED lights that run around the room and its walls, which are suitable for vinyls, will allow you to recreate the perfect atmosphere for any type of exhibition. In addition, it has a roof with skylight so that you can enjoy natural light.
Unonueve offers cloakroom, storage, catering area and a permanent ford to facilitate access for vehicles and large items.
- Web: unonueve.es
- Address: Calle de Gutenberg, 6: Calle de Gutenberg, 6
- Telephone: 917 87 87 00
- Maximum capacity: 180 people
3. LBK99 Las Cortes
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Access to the space will not be a problem thanks to its strategic location and surrounded by the Prado, Thyssen-Bornemisza and Reina Sofía museums. near Atocha station and surrounded by the Prado, Thyssen-Bornemisza and Reina Sofía museums. In addition, it has a car park 100 metres from the entrance.
Their spacious and versatile venues will make your showroom an event to remember. The best thing about LBK99 Las Cortes is that their budget always includes a wide variety of furnitureThe best thing about LBK99 Las Cortes is that their budget always includes a variety of furniture, such as sofas, chairs, tables, etc., to create the ideal ambience.
It has its own catering service and high quality suppliers. In addition, the space allows you to design the coffee break, cocktail or aperitif, with the help of its chef, so that it is always at the height of the most demanding palate.
- Web: lbk99.com
- Address: Calle del Marqués de Cubas, 23
- Phone: 629 68 61 93
- Maximum capacity: 96 people
4. Gran Vía Crystal Box
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Its beautiful views are already the best setting for any type of event. This building, dating from 1924, ensures the differentiating element of your showroom in an exclusive environment and guarantees that your products do not go unnoticed in an open, clean and contemporary atmosphere.
The team of professionals at Bulevar 30 makes the difference and they take customer service to another level. At all times, you will be able to count on their support and advice in event organisation. They will guide you in the choice of all the elements and will put at your disposal their best variety of catering services.
On their website, you can see some of the furniture they can make available to you to see if it matches the style of your products.
- Web: venuesplace.com/en/5394-caja-de-cristal-de-gran-via#fndtn-informacion
- Address: Calle de Gran Vía, 30
- Maximum capacity: 70 people
5. Monbull
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It is an exclusive space, which will not leave anyone indifferent, with its classical Greek and Roman style and an imposing ornamentation that will give your exhibition the dreamy touch it requires. The building was built by Francisco de Cubas, a famous and outstanding 19th century architect from Madrid.
In addition to the spectacular architecture, you can count on the warmth and professionalism of its team that stands out for taking the utmost care in the details of each of its events.
- Web: monbull.com
- Address: Calle de Jorge Juan, 15
- Telephone: 665 89 26 86
- Maximum capacity: 60 people (in the main hall)
6. Loom Salamanca
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The building has all kinds of access facilities and an ideal location between two emblematic streets in the Salamanca neighbourhood: Juan Bravo and Príncipe de Vergara. Inside, you will find versatile spaces, full of innovation and avant-gardeThanks to its state-of-the-art equipment.
Its portfolio of services includes professional support in aspects such as audiovisual content creation, consultancy and event management, as well as specialists in communication and digital marketing so that your event does not go unnoticed.
- Web: loom.co.uk
- Address: Calle de Don Ramón de la Cruz, 38
- Telephone: 648 22 92 42
7. Montesa Space
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It is a blank canvas that you can adapt to any concept and brand. Its simplicity and versatility is its greatest strength. It is an ideal space if you are looking for a good location in the Salamanca district and a simple environment that does not steal the limelight from your products.
One of its advantages is that it is located open 24 hours a dayThe venue is open 24 hours a day, which gives you full flexibility to organise, set up and dismantle your event.
- Web: espaciomontesa.com
- Address: Calle de Montesa, 39
- Telephone: 911 64 84 80
"Other things to keep in mind to make your showroom a success
Now that we know that there are several factors to consider when planning your showroom, it is time to select the products and theme around which your exhibition will revolve. Remember that your event is much more than a product display. It must tell a story and immerse the attendee It's about the experience of seeing the items from the perspective of their creators.
To achieve this goal you can make use of a variety of support materials; from putting up music environmental displays to installing screens that continuously show the benefits and solutions that your products provide.
If you have a very large catalogue consider the option of create sections. You could separate the merchandise by seasons of the year or immerse the attendees in rooms, divided by colour, to group your items. Don't forget to make a special place for your star products and give them a special place to steal all the attention.
Inaugurate your exhibition in style. Make this moment a special occasion to celebrate with your partners, collaborators, clients and loved ones, all the effort you have invested and that deserves recognition. It is important that the space offers you a cateringservice carefully crafted, on a small or large scale, to offer at your event.
Keep in mind that what you are investing is not only dedicated to the inauguration. Your showroom can be disseminated through your social networks and website. Take advantage of all the resources you have at your disposal to generate audiovisual material and extend the life of your event. in the digital environment. The exhibition is a social event in which, in addition to strengthening existing ties with your customers, you can strengthen ties with suppliers, brand ambassadors, influencers and investors.